Haier: From failing fridge manufacturer to global electronic giant | Inside The Storm | Full Episode

“If the industry were a boxing match, we were some barely known upstart taking on Mike Tyson.” This is Haier CEO Zhang Ruimin’s story of how he saved the failing Chinese refrigerator company and took on one of America’s most iconic brands, General Electric. Read more: https://cna.asia/2Jhpg0M

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50 Comments

  1. GoHard Energy Drink on December 28, 2019 at 2:18 am

    Great storytelling. Thank you for covering this. I do not own any Haier products but I will be looking now as I purchase a home.

  2. Sven Frontin-Rollet on December 28, 2019 at 2:18 am

    THEY TOOK THE INTELLECTUAL PROPERTY OF FISHER AND PAYKEL TO MAKE FRIDGES… INSTEAD OF EXPANDING ON THE OPRIGINAL NAMES AND KEEN THE MANUFACTURING IN THOSE COUNTIRES

  3. Devo Tom Ford on December 28, 2019 at 2:20 am

    40 year old Jack Welch??? That dude is like 75

  4. The Philosopher on December 28, 2019 at 2:20 am

    I wonder if Haier fridges get ice accumulation like my stupid samsung fridge that i need to unplug melt ice every month… bought it only 2 years ago for 1500$ !!
    Any recommendations on a brand that do not accumulate ice?

  5. MichSignMan on December 28, 2019 at 2:20 am

    I couldn’t understand all that Japanese stuff they were a sayin’

  6. Thomas Ward on December 28, 2019 at 2:22 am

    Never buy another GE appliance

  7. morgan disabato on December 28, 2019 at 2:25 am

    bought an a/c unit, works well, they forgot to put in the remote, the curtain, brackets, all but the a/c unit itself, then the customer service, what a joke, didn’t understand English and I never did get my part with 2 follow up calls, never again with a company that got funded by communists and treats customers like they don’t exist, but that is the commie way

  8. Antonio Costa on December 28, 2019 at 2:27 am

    It is a PR piece , not to take any merits from the Chinese, over Americans and how GE lost its ways. I would love to get posters on feedback from German makers such as Miele , Liebherr, Bosch . And top tier appliances such as Viking.

  9. Newromantic999 on December 28, 2019 at 2:28 am

    My microwave is Haier and the item being warmed doesnt turn around, how cool. Then when its ready it has 5 beeps instead of 3.

  10. DudeDuderino Duderino on December 28, 2019 at 2:29 am

    It matters not to me what country an item comes from providing the price and quality is there. Good on Haier.

  11. av40229 on December 28, 2019 at 2:30 am

    Haier paid 5.5 Billion dollars for the GE logo and GE still has control or at least at Appliance Park in Louisville Kentucky (I know because line 8 is where I work that was shown within the first 1:30 of video).

    They haven’t changed management which was the cause of why GE sold out. They allow(ed) employees to drink on line, watch their cellphones all day while the line is running.
    It’s ran with Second hand quality and zero respect for the employees as long as those numbers go out the door for their product bonuses.

    Haier won’t last 15 years before they try to sellout or close these building down and relocate.
    Follow up on Haier in the next year and ask why they shutdown building 5 aka refrigerator line? Which I’ll tell you that there’s negative profit from that line. Which will cause the elimination of nearly 300 employees.

    Screw GE, Screw Haier, they care Nothing for their people.

  12. Parikshit Bhujbal on December 28, 2019 at 2:30 am

    We own a Haier fridge, we did not knew that it was a Chinese company while buying, now i do, but even though Chinese products are usually associated with poor quality, Haier is an exception, our fridge works really well, and we never had a problem with it.
    I will recommend Haier refrigerators to anyone wishing to buy one.

  13. orisheju ukuedojor on December 28, 2019 at 2:30 am

    Amazing and inspiring story. Jack Welch is the MAN

  14. dknowles60 on December 28, 2019 at 2:34 am

    ge never made a good washing machine. i had maytag last over 40 years. many maytags last 60 years. the said thing is maytag has not made a good washing maghine since 2004

  15. Elliott Alderson on December 28, 2019 at 2:35 am

    So many comments about China’s innovation. China mastered the Art of Espionage and Tech Theft. For the past 40 years+ China has stolen Intellectual property from Western Advanced Technology. They can replicate nearly anything that another nations R/D department can drum up.

  16. dknowles60 on December 28, 2019 at 2:36 am

    how long will the ref last.

  17. Teeroo Sam on December 28, 2019 at 2:36 am

    "😉Haier Amana,🎵 the two brands🎶 that I like🎼…!"😂

  18. S3N4 _2019 on December 28, 2019 at 2:37 am

    This makes me prouder that I’m part Chinese but sadly I can’t speak mandarin or any other Chinese language

  19. Hamza Amin on December 28, 2019 at 2:38 am

    I once had a Haier fridge, the thing lasted 10 years and was only decommissioned due to non-availability of parts. Went to the market and got another Haier fridge. Five years later, it’s still running like new.

  20. dknowles60 on December 28, 2019 at 2:42 am

    let me know when haier cand build good products

  21. French inSH on December 28, 2019 at 2:44 am

    From Socialist communism to free market entreprenership decentralized economy, China Went from starving to world first economic power.Leftists/ collectivists/ socialists liberals wont like this fact

  22. Muhammad Abdullah on December 28, 2019 at 2:46 am

    General Electric and Philips…We had an ac and fridge.The Ac still works better and so great even after 20 years..and philips fridge is over 25 years…until we dismantled it

  23. Perry Kiddo on December 28, 2019 at 2:47 am

    Venezuelan government under Chavez bought a shit ton of Haier products (tvs, washers, AC, fridges, etc) to buy votes from people on election times, i bet that helped the company 😉

  24. Ca na da boy Ca na da on December 28, 2019 at 2:47 am

    Innovation is great but it must remain affordable!

  25. waffle911 on December 28, 2019 at 2:47 am

    And here I am today, preparing for an apartment kitchen renovation with a full suite of Haier compact appliances (although the dishwasher is actually a rebranded GE unit…)

  26. chad x on December 28, 2019 at 2:47 am

    Haier Wall air conditioner are good for two seasons.

  27. water joe on December 28, 2019 at 2:48 am

    u know what, my grandmother used to freeze food outside the horse in winter,and she is from northeast China.

  28. Yakuzzo on December 28, 2019 at 2:51 am

    im interested in this term at 4:58 what does GNP stand for? thanks

  29. Bughatii Lovren on December 28, 2019 at 2:53 am

    They should just dissolve the GE section and focus more on Hier

  30. French inSH on December 28, 2019 at 2:54 am

    Dam, it s now US who is copying China. Things change fast

  31. Magnibus on December 28, 2019 at 2:55 am

    I thought twas a German company 😆

  32. frank facts on December 28, 2019 at 2:58 am

    g.e. brings good things to death

  33. dknowles60 on December 28, 2019 at 2:59 am

    since 2008 since when did ge ever build a good product

  34. Peter WRight on December 28, 2019 at 3:00 am

    Thomas Edison used the patent from Mr swan from Sunderland he did not invent the light bulb research your facts please BBC before you goof up Big time

  35. Landrew0 on December 28, 2019 at 3:00 am

    I had no luck with GE products. They all seemed to fall apart in my hands.

  36. Vynle Shmynle on December 28, 2019 at 3:00 am

    I’m 54 and I don’t ever remember GE being known for quality products, always avoided them. Looks like others did the same eventually.

  37. Polarbear on December 28, 2019 at 3:01 am

    Nice promo video for haier. Bet this is directed at an american and australian audience to show how good haier are. China are the king of stealing technology, malware and espionage.

  38. DAVID ALTON on December 28, 2019 at 3:02 am

    can’t be any worse than bosch which are total crap these days

  39. Skippy on December 28, 2019 at 3:03 am

    Not hard to understand. I bought a GE Television 45 years ago. Went for about 18 months. Had to have it repaired. The honest repairer told me not to waste my money to fix it. Buy an Australian made TV or Japanese. Like a fool I did not listen to him. Had to throw it out in another 12 months. I bought a Japanese one. Lasted 20 years.
    The last bit of USA made shit I ever bought until about 1980 when I bought 7 GE Electric Motors for a Grain Drying plant. Crap. Always burning out. After a few years of constant problems they were replaced with Australian Motors as they failed one after another. GE made shit!
    Australian.

  40. Hans Ng on December 28, 2019 at 3:05 am

    I don’t understand why companies need to add a computer to a fridge or oven. And to market it as 4G/5G innovation. Absolute bullshit. It just adds another point of failure…. which doesn’t contribute to core functionality in the first place.

  41. Cris Meman on December 28, 2019 at 3:06 am

    GE build the first and only nuclear power plant in my country back in the 80’s until now,it’s still new.. never use due to fear after the Chernobyl disaster..😔

  42. ettekamba6969 on December 28, 2019 at 3:07 am

    Edison with stolen blacks patents and other’s.

  43. Hano J.Heman on December 28, 2019 at 3:08 am

    Learned alot here, thanks

  44. zhmz888 on December 28, 2019 at 3:09 am

    millions of those state runed factories run into wall when the open door policy went in…and I had wittness a lots of them when I was in china…sooo tough for everyone… but chinese decided to go down that road…I remember I had tabled a report to recomend the mananger of the factory to be award right to fire workers..when no one can be fired…

  45. Brian O'Hara on December 28, 2019 at 3:10 am

    GE used to be one of the great companies, under Jack Welch. Now, a bunch of Republicans amoral suits, have sold off supporting businesses and are streamlining their business model, after giving execs MASSIVE BONUSES from the proceeds of these ancillary sales. The business model at GE for over a 100 years was to have subsidiaries, which brought in revenue streams during economic downturns, to shield the bottom line from huge movements in profits and losses. These greedy Republican Execs have instituted boom and bust economics exclusively motivated by massive exec bonuses. The Al "CHAINSAW" Dunlap model. Good job!

  46. DAVID ALTON on December 28, 2019 at 3:11 am

    why has it taken so long to have direct drive on washer’s?

  47. MandM on December 28, 2019 at 3:14 am

    Oh man I wish you had not told me this. I was buying another GE washer. I’ll go with Samsung now

  48. Pete Nielsen on December 28, 2019 at 3:14 am

    This video should have used vocal translations and not subtitles.

  49. 「x」 on December 28, 2019 at 3:16 am

    US is still great at manufacturing printing machines for USD

  50. zhmz888 on December 28, 2019 at 3:16 am

    Hairer is NO. 1 white goods brand of china now…, since they came to australia..I bought 2 for myself and one for my father..and my father had passed..I took it into my garage for spare room to store anything needs to be kept in cool…

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