Haier: From failing fridge manufacturer to global electronic giant | Inside The Storm | Full Episode

“If the industry were a boxing match, we were some barely known upstart taking on Mike Tyson.” This is Haier CEO Zhang Ruimin’s story of how he saved the failing Chinese refrigerator company and took on one of America’s most iconic brands, General Electric. Read more: https://cna.asia/2Jhpg0M

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50 Comments

  1. j k on May 13, 2021 at 12:42 am

    Haier, come to Europe, please and show those old boring Mieles and Boschs who their chinese daddy is OwO

  2. Paulo Rogerio Guerreiro dos Santos on May 13, 2021 at 12:43 am

    Sale Haier in Brazil?

  3. Galaxy S7 on May 13, 2021 at 12:44 am

    Please report "Kitchen with Amna" to youtube. She should warn or inform the viewers at the beginning of her video that it "includes paid promotion". She is promoting Haier Appliances without letting the viewers know at the beginning of the video. Its against youtube rules and community guidelines.

  4. LeF aSH on May 13, 2021 at 12:44 am

    Dam, it s now US who is copying China. Things change fast

  5. Teeroo Sam on May 13, 2021 at 12:47 am

    "😉Haier Amana,🎵 the two brands🎶 that I like🎼…!"😂

  6. Love Kumar on May 13, 2021 at 12:47 am

    Tesla and Chinese Govt. are best example of humanity that brings the technology to the mass.
    Otherwise technology imprisoned for money in the hands of greedy capitalist like JPMorgan, Edison, British Capatilists…by ways of royalties and patents to limit the reach of technology to general public.
    Love to Tesla and Chinese Govt. Chinese Companies for their hard and smart work for production and world economy.

  7. Alvaro Rangel on May 13, 2021 at 12:49 am

    I don’t believe everything this documentary said. I’m sure Haier did some shifty stuff. It’s state owned.

  8. Yakuzzo on May 13, 2021 at 12:50 am

    im interested in this term at 4:58 what does GNP stand for? thanks

  9. Zulkifli hasan on May 13, 2021 at 12:51 am

    17:14 i fail to understand what he trying to explain, please help anyone?

  10. KC Lee on May 13, 2021 at 12:53 am

    O.k. Haier will be on top of my shopping list for appliances ahead of Samsung, LG, Toshiba, Hitachi, Panasonic and others. haha

  11. Sven Frontin-Rollet on May 13, 2021 at 12:55 am

    THEY TOOK THE INTELLECTUAL PROPERTY OF FISHER AND PAYKEL TO MAKE FRIDGES… INSTEAD OF EXPANDING ON THE OPRIGINAL NAMES AND KEEN THE MANUFACTURING IN THOSE COUNTIRES

  12. chad x on May 13, 2021 at 12:56 am

    Haier Wall air conditioner are good for two seasons.

  13. Sathish Kumar on May 13, 2021 at 12:56 am

    I am work haier company bangalore

  14. dknowles60 on May 13, 2021 at 12:58 am

    ge never made a good washing machine. i had maytag last over 40 years. many maytags last 60 years. the said thing is maytag has not made a good washing maghine since 2004

  15. magpiemaniac on May 13, 2021 at 12:58 am

    This explains the absolutely garbage GE dishwasher I purchased from Home Depot. Didn’t work on day one and GE/Haier won’t back it up. Damn communist trash.

  16. Alvaro Rangel Mendoza on May 13, 2021 at 12:59 am

    It seems very strange that Jeff Immelt took Haier’s offer. Judging from the info we are just now learning about Immelt’s management decisions and fraud, I’d say he was a terrible CEO and I wouldn’t be surprised if he got a huge kickback from Haier by selling GE Appliances at a discount. Poor GE investors.

  17. dknowles60 on May 13, 2021 at 1:00 am

    let me know when haier cand build good products

  18. ethelhernandezplata on May 13, 2021 at 1:00 am

    An eye opener for me.

  19. Work Never Stops on May 13, 2021 at 1:00 am

    Great storytelling. Thank you for covering this. I do not own any Haier products but I will be looking now as I purchase a home.

  20. Aril Abella on May 13, 2021 at 1:01 am

    Our 20 year old GE fridge finally kicked the bucket and went cold yesterday. Went to the appliance store and finally settled on a Haier fridge. Found out thru this video that my fridge is related to GE

  21. Parikshit Bhujbal on May 13, 2021 at 1:04 am

    We own a Haier fridge, we did not knew that it was a Chinese company while buying, now i do, but even though Chinese products are usually associated with poor quality, Haier is an exception, our fridge works really well, and we never had a problem with it.
    I will recommend Haier refrigerators to anyone wishing to buy one.

  22. dknowles60 on May 13, 2021 at 1:07 am

    since 2008 since when did ge ever build a good product

  23. Sea Pool on May 13, 2021 at 1:08 am

    Oh man I wish you had not told me this. I was buying another GE washer. I’ll go with Samsung now

  24. uni on May 13, 2021 at 1:08 am

    FOR those who don’t know, the HUN clan will be REunited again..

  25. khattakay on May 13, 2021 at 1:09 am

    General Electric and Philips…We had an ac and fridge.The Ac still works better and so great even after 20 years..and philips fridge is over 25 years…until we dismantled it

  26. Keshav Daliah on May 13, 2021 at 1:10 am

    Very good video, will definitely use some of the contents for my assignment about HAIER GROUP – Internationalization Strategy.

  27. prakash Rohada on May 13, 2021 at 1:11 am

    #boycott heair products
    Fulli chietttrs

    Camplen no
    NS20200426103172

  28. Hans Ng on May 13, 2021 at 1:12 am

    I don’t understand why companies need to add a computer to a fridge or oven. And to market it as 4G/5G innovation. Absolute bullshit. It just adds another point of failure…. which doesn’t contribute to core functionality in the first place.

  29. A H on May 13, 2021 at 1:12 am

    America stopped making house appliance and blames Asian countries by raising import tax on appliance to punish american families who buy imports.

  30. LeF aSH on May 13, 2021 at 1:12 am

    From Socialist communism to free market entreprenership decentralized economy, China Went from starving to world first economic power.Leftists/ collectivists/ socialists liberals wont like this fact

  31. ibrahim on May 13, 2021 at 1:12 am

    I purchased a Haier washing machine 3 years back and once out of warranty it just had a pcb to be replaced as said by their authorized service man. I purchased it for $139 and they charged $70 for repair. They don’t have good products; and I guess they don’t test them. In the long run if you buy from this company you end up paying more. I have the receipts in case any one want to see.

  32. frank facts on May 13, 2021 at 1:13 am

    g.e. brings good things to death

  33. Hamza Amin on May 13, 2021 at 1:13 am

    I once had a Haier fridge, the thing lasted 10 years and was only decommissioned due to non-availability of parts. Went to the market and got another Haier fridge. Five years later, it’s still running like new.

  34. Samira Rahman on May 13, 2021 at 1:13 am

    Very inspiring

  35. Hano J.Heman on May 13, 2021 at 1:14 am

    Learned alot here, thanks

  36. dknowles60 on May 13, 2021 at 1:15 am

    how long will the ref last.

  37. Peter WRight on May 13, 2021 at 1:16 am

    Thomas Edison used the patent from Mr swan from Sunderland he did not invent the light bulb research your facts please BBC before you goof up Big time

  38. jed kang on May 13, 2021 at 1:19 am

    i have haier led tv id bought it 7years ago although its cheap and not famous. but still its working fine☺️

  39. av40229 on May 13, 2021 at 1:19 am

    Haier paid 5.5 Billion dollars for the GE logo and GE still has control or at least at Appliance Park in Louisville Kentucky (I know because line 8 is where I work that was shown within the first 1:30 of video).

    They haven’t changed management which was the cause of why GE sold out. They allow(ed) employees to drink on line, watch their cellphones all day while the line is running.
    It’s ran with Second hand quality and zero respect for the employees as long as those numbers go out the door for their product bonuses.

    Haier won’t last 15 years before they try to sellout or close these building down and relocate.
    Follow up on Haier in the next year and ask why they shutdown building 5 aka refrigerator line? Which I’ll tell you that there’s negative profit from that line. Which will cause the elimination of nearly 300 employees.

    Screw GE, Screw Haier, they care Nothing for their people.

  40. Raghav Patel on May 13, 2021 at 1:20 am

    It’s Chinese

  41. A H on May 13, 2021 at 1:22 am

    It’s a lot more profitable for GE to make mass destruction weapons than harmless consumer appliances; and also gives US federal government the opportunity to tax american by imposing high tariff on foreign made appliances.

  42. Ghaffar Mastoi on May 13, 2021 at 1:27 am

    Dear Haier Team,

    Subject: Product Accessories Complaint

    I have purchased Haier refrigerator for Rs. 44000/- on 18-May-2020. I am very disappointed with the quality of accessories of the product. Some yeas ago haier was providing reliable accessories in all refrigerator models but now haier is compromising in quality of accessories.

    Name of accessories in which i have observed compromised quality are:
    1. Bins
    2. Shelves
    3. Egg Trays
    4. Grills
    5. Shelves

    It is my request to higher management of Haier that please provide reliable accessories in all your products.

    Product Purchases from:

    Ruba Digital, athal chowk, murree road, bhara kahu, Islamabad, Pakistan.
    Contact number of Shop: +92-
    051-2321718, +92-340-9849345, +92-346-5325664, +92-311-9445243

    My Contact Detail:

    Email: ghaffar_mastoi@yahoo.com
    Contact number: +92-334-3762407

    Regard
    Abdul Ghaffar

  43. Chenxi Zong on May 13, 2021 at 1:28 am

    Anyone from HEC?

  44. Joseph Gelpi on May 13, 2021 at 1:29 am

    Never buy another GE appliance

  45. Cathexis256 on May 13, 2021 at 1:29 am

    The narrator at 15:22 is being overdramatic with "NO"

  46. S3N4 _2020 on May 13, 2021 at 1:35 am

    This makes me prouder that I’m part Chinese but sadly I can’t speak mandarin or any other Chinese language

  47. DudeDuderino Duderino on May 13, 2021 at 1:39 am

    It matters not to me what country an item comes from providing the price and quality is there. Good on Haier.

  48. Antonio Costa on May 13, 2021 at 1:39 am

    It is a PR piece , not to take any merits from the Chinese, over Americans and how GE lost its ways. I would love to get posters on feedback from German makers such as Miele , Liebherr, Bosch . And top tier appliances such as Viking.

  49. Garry Myatt on May 13, 2021 at 1:40 am

    Great documentary, just goes to show its all about the people and giving them accountability and ownership. If UK manufactures adopted this strategy 20+ years ago I’m sure the nation would have more larger scale manufacturing.

  50. Pete Nielsen on May 13, 2021 at 1:40 am

    This video should have used vocal translations and not subtitles.

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